Defining a trigger means selecting a trigger already created or creating a new one. A trigger is made of one or more triggering conditions based on information linked to the session or the present moment. Triggers are split between the following categories: Browser, Expert, Visitors, Source, Devices and Visitors behavior.
You can use e-commerce data in the targetings of your campaigns by creating segments.
For example, you can target your tests to only those visitors who have bought a particular type of product or who have used a specific method of payment.
First, you must install the transaction tag. Refer to Installing the transaction tag for more information.
Accessing and configuring the trigger
To access the E-commerce trigger, apply the following steps:
- In the Targeting step of your campaign, click How to trigger the test / subtest / scenario.
- Select Custom Trigger from the drop-down list.
- Click Add criteria.
- Select E-commerce and click Add.
- Enter the variable and value of your choice