E-commerce trigger

Defining a trigger means selecting a trigger already created or creating a new one. A trigger is made of one or more triggering conditions based on information linked to the session or the present moment. Triggers are split between the following categories: Devices, Visitors, Source&pages, Recurrence, Browser, Expert, and Other.  

E-commerce datas

You can use e-commerce data in the targeting of your campaigns by using both triggers and segments. 

As for the segments, you can address your tests to visitors who have bought a particular type of product or who have used a specific method of payment. For that example, you must install the transaction tag. 

Accessing  and configuring the trigger

To access the E-commerce trigger, apply the following steps:

1. In the Targeting step of your campaign, click How to trigger the test / subtest / scenario.
2. Select create new trigger from the drop-down list. An overlay appears.
3. In the "Other" section, select E-commerce and drag and drop it in the middle section.
4. Enter the variable and value of your choice.
5. Click save to be able to use your trigger for future campaign, or use without saving to use it just for this campaign.