How do I create a multipage test or a test on all the pages of a conversion funnel?

You can create a funnel test in which you indicate the various pages that are part of the funnel, and then create the variations for each step of the funnel. We will maintain consistency between each step by ensuring that a visitor assigned to variation 1 of your first tunnel page is sent to variation 1 of the second step, and so forth. So you should design your variations so that variation 1 of each step follows logically, in graphical and textual terms.

 

More generally, these "multipage" tests allow you to modify several page templates within a single test. For example, you might be testing a promotional message which you want to place at the top of your homepage, but on the right in your category pages.

 

To create a funnel test, click Create>Multi-page test. In the URL box of the sub-test 1, enter the address of the first step of the funnel and the URL of the second step in the sub-test 2. This page will then load in the AB Tasty editor.

 

 

At the top of the page, notice that you can now add new "sub-tests" to your test. All you need to do is click "New sub-test", type in the URL of your second step, and so on. You can rename each step by clicking the pencil icon next to the name of each sub-test.

 

 

You can now edit each sub-test however you wish, with the usual options available to you. Note that you will have to define the URL and advanced targeting options separately for each test.

 

You will have to create the same number of variations for each sub-test. You can rename each variation in a test, but its position relative to the other variations is important because this is how we guarantee that the visitor assigned to a variation is assigned to the same variation on the following tests. 

 

Note 1: there is only one report, located at the parent test level. As usual, you can define URL goals at the parent test level. You can also add action tracking goals to each sub-test, but the results will appear in the overall report.

Note 2: although the order of the variations within each sub-test is important, the order of the sub-tests themselves is not. In other words, the order in which you create your sub-tests does not have to respect the path taken by your visitors. If your first sub-test corresponds to the homepage and the second to a product page, visitors who see a product page before visiting the homepage will still be shown the test, and will see the corresponding variations for each page.