How to link my test to my web analytics tool

AB Tasty offers a very simple and detailed report interface, but you may prefer to read your test results directly in the Analytics tool you are used to, and where you have already defined your objectives.

To do this, simply link your test to... Google Analytics, AT Internet or Amplitude. To edit the campaign-level integration configuration, open the Advanced options step of your campaign and select your tool from the drop-down list. You can activate multiple integrations simultaneously.

Some Analytics tools like Google Analytics require additional settings, which appear in a form panel

  

Once launched, your test will start sending data to all the Analytics services that you configured here.

 

Please note that this configuration is not shared with other tests. To make all your campaign use the same Analytics integration configuration, please check the next paragraph.

Create a default analytics integration configuration for all my tests using account-level configuration

If you want all your campaigns to use the same Analytics integrations, configure the account-level configuration in the settings panel Settings > Integrations > Web Analytics tools.

Here, you’ll find the same Analytics services that were in the campaign’s Advanced Options drop-down list, and the same additional settings for each service

Every new campaign will automatically be populated with these account-level settings. However, you may configure different integrations for each one, with the campaign-level configuration taking priority over account-level configuration.

This means that if you enable Amplitude in the account-level configuration, Amplitude integration will be activated by default for every new campaign. If you want a campaign to stop sending data to Amplitude, simply remove Amplitude from the campaign-level configuration in the test’s Advanced Options.

Please note that changes made to the account-level configuration are not applied retroactively to previously created campaigns. They only apply to new campaigns.