How many visitors do I need to run an A/B test?

It is difficult to say exactly how many visitors are necessary to run a proper A/B test. We recommend that you reach a minimum of:

• 5000 unique visitors per variation
• 100 conversions on each objective by variation

Another way of looking at this question is that you reach a reliability rate of 95%. Mouse over the icon representing statistical reliability.

For further information on how long a test lasts, you can refer to the following article: https://support.abtasty.com/hc/en-us/articles/200491103