How to link a campaign with Universal Analytics

Universal Analytics is a tool that enables you to analyze the data of your website and collect valuable insights.
You can link Universal Analytics with AB Tasty to analyze your campaign outside of the AB tasty reporting.
With this integration, data from your campaign is sent directly to Universal Analytics as events or dimensions.

To configure the integration in AB Tasty, apply the following steps:

1. 1. Go to the Advanced options step of your campaign > Third-party Integrations.
   2. Select Google Analytics (Universal).
   3. Configure the following fields:

• • Implementation
  • Custom Index n°
  • Tracker name
  • Function name

Implementation

From the drop-down list, select the UA tag you want to use:

• • Gtag.js (the new Google tag)
  • Analytics.js (the former tag)

For more information, go to the Universal Analytics settings.

Custom Index n°

AB Tasty can send data to UA either via events, or via custom dimensions.

To use a custom dimension, you must create it in UA beforehand, then enter the corresponding number in the Custom Index n° field.

A custom index number is linked to a specific campaign. 

Tracker name

The tracker name corresponds to the username given to the data by UA in order for easy identification. 

There are 2 ways of finding the tracker name:

• • Via the GA Debugger extension
  • Via the browser console

Via the GA Debugger extension

This is the most efficient method to find the tracker name.

1. 1. Go to a page of your website (e.g.: the homepage).
   2. Open the console by clicking Inspect as well as the debugger extension.
   3. Search “creating new tracker” in the console:
      You have the tracker name.

Via the browser console

1. 1. Go to a page of your website (e.g.: the homepage).
   2. Open the console by clicking Inspect.
   3. Copy and paste the following code into the console:

if (typeof gaTracker != "undefined") {   
var trackers = gaTracker.getAll();    
for (var i = 0; i < trackers.length; ++i) {
var tracker = trackers[i];
var universal = (tracker.get('name') ==
"" ? "(unnamed)" : tracker.get('name'));
universal = universal + " - " + 
tracker.get('trackingId');
console.log("Universal #" + (i + 1) +
": " + universal);
}
} else if (typeof ga != "undefined") {
var trackers = ga.getAll();
for (var i = 0; i < trackers.length; ++i) {
var tracker = trackers[i];
var universal = (tracker.get('name') ==
"" ? "(unnamed)" : tracker.get('name'));
universal = universal + " - " + 
tracker.get('trackingId');
console.log("Universal: " + universal);
}
}
if (typeof _gaq != "undefined") {
_gaq.push(function () {
var trackers = _gat._getTrackers(); 
// Array of all trackers
for (var i = 0; i <= trackers.length;
i++) {
try {
if
(trackers[i]._getName().length > 0) {                  
console.log("Classic #" +
(i + 1) + ": " + trackers[i]._getName() + " - "
+ trackers[i]._getAccount());
} else {                   
console.log("Classic #" +
(i + 1) + ": (unnamed) - " +
trackers[i]._getAccount());
}
} catch (e) {}}})};

You have the tracker name (you can have several tracker names with several GA accounts, in this case, define the account, starting with UA-... , on which the analysis will be performed). 

If your UA account is managed via Google tag Manager, you can define a tracker name in UA.

To do so:

1. 1. From UA, go to Universal Tag and click Edit tag configuration.
   2. Select Enable priority settings.
   3. Enter the tracker ID of your UA account (e.g.: UA-12345678-1).
   4. Click More Settings > Advanced Configuration.
   5. In the Set Tracker Name field, select True.
   6. Enter a tracker name in the Tracker Name field. You can choose any name you want, then copy it to be able to paste it into the Tracker name field in AB Tasty.

👍	The initial GTM tracker may change over time and the link with AB Tasty may not be effective anymore. In this case, you will have to replace the former tracker name with the new one in AB Tasty.

Function name

To find the corresponding function name, we recommend using the GA Debugger extension.

To do so:

1. 1. Go to a page of your website (e.g.: the homepage).
   2. Open the console by clicking Inspect as well as the debugger extension.
   3. Search for “function” in the console:
      You have the name of the function.

Most of the time, this function is named “ga”.

👍	You can also integrate Universal Analytics at the account level, meaning that data will be sent to UA automatically for each new campaign created. For more information, refer to How to link my test to my web analytics tool.