The AB Tasty for Web variation editor enables you to create A/B, multi-page and multivariate tests and to apply these changes to your website. These changes are applied via the browser directly, i.e. on the “client” side.
You can also create more technical tests coded in the pages of your website or web application. These are executed directly by the server of your website or application and are based on the AB Tasty API library.
The advantage of these “server-side” tests is that they offer excellent performances while retaining complexity and reliability (particularly on mobile applications) and do away with the constraints linked to the use of specific technology or devices.
Use the AB Tasty for Web dashboard to create and set up the test. Once the test is created and configured, generate a set of IDs to match your specs (variations, reporting goals, etc.). Your IT department will then integrate these IDs into the code of your website or web application.
Once implementation is complete, the test must be played from the AB Tasty dashboard in order for visitors to see your changes.
This functionality requires at least version 2.3.1 of the software.
- On the AB Tasty dashboard, click Create>Server-side test and name your test.
For more information, refer to Creating a server-side test via the dashboard.
- Configure your test variation(s) and add a description if necessary.
For more information, refer to Configuring variations.
- Configure traffic allocation.
For more information, refer to Configuring traffic allocation.
- Configure reporting goals.
Refer to Configuring reporting goals and dynamic allocation
- If necessary, enable dynamic traffic allocation.
- Click Save to save your tests.
Test IDs are generated automatically
Refer to Generating the server-side test IDs.
- Proceed to the technical implementation step of your test.
Refer to Implementing a test
- Play your test and let it run according to your business cycle.
Refer to Playing a server-side test
- View your test report.
For detailed steps on how to create a server-side test, refer to the relevant sections of the online help:
- Creating a server-side test via the dashboard
- Configuring variations
- Configuring traffic allocation
- Configuring reporting goals and dynamic allocation
- Generating server-side test IDs
- Implementing a test
- Playing a server-side test