This article details the main elements of the AB Tasty CRO platform’s interface.

Start off by logging in to your user account with the credentials provided by the AB Tasty teams.

Once you are logged in, you will see the platform dashboard along with any previously created tests.

The interface is made up of the following elements:

The vertical navigation menu
The platform header
The filters and organization tools of the campaign list
The list of tests or personalizations
The "Need help" module

Using the vertical navigation menu

Once you are logged in to AB Tasty, the test dashboard is displayed by default.

A horizontal navigation menu enables you to browse between the modules available on the AB Tasty platform.

The vertical navigation menu includes the following sections:

Experimentation
Personalization
Audience
Data Explorer
ROI dashboard
What’s new section
Help section
Flagship access

Each section features several modules.

The modules included in each section are displayed below the section in the sidebar.

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Experimentation section

Test dashboard

This dashboard enables you to create 4 types of campaign:

A/B test

The purpose of this test is to compare the performances of several different versions of the same page based on goals specific to each company. The measured information can be related to a service subscription rate, the number of sales as well as the average purchase value. These versions are put to the test in a real-life environment: each visitor (having no knowledge of the test) is randomly assigned a variation when landing on the website. During subsequent visits, they remain assigned to the initial variation.

On a large scale, trends can be identified, thus highlighting the most efficient variation.

This type of test enables you to test your default page using two different versions and a 50/50 traffic allocation ratio. If you want to add a variation, you can do this directly in the editing interface. You can therefore create A/B/C tests, for instance, and vary traffic accordingly.

Dynamic allocation

We can activate the dynamic allocation on A/B tests to become a predictive test. Predictives tests allocate traffic dynamically. Depending on your selected primary goal, users are progressively directed towards the winning variation.

Multivariate test

This type of test enables you to test combinations of changes simultaneously. The idea is to change several elements on a page and to identify which of the possible combinations has the biggest impact on the tracked indicators.

Multi-page test

This type of test enables you to test changes on a series of pages, such as a purchase funnel. By default, traffic is divided equally. Users assigned to campaign A only see pages linked to campaign A. Conversely, users assigned to campaign B only see campaign B throughout the entire purchase funnel.

Each page to be modified (known as a “sub-test”) is entered in the editor.

Patch

A patch enables you to temporarily correct an element on your website, either to fix an issue or to bypass a long release process for a UX improvement.

A patch lets you quickly force a fix (remove a functionality, change wording, update wrong information) and ensure its visibility to all your traffic.

Personalization section

Personalization dashboard

Personalizations enable you to target a specific segment of visitors subjected to your variation. By default, traffic for the variation is set to 100%.

This dashboard enables you to create 3 types of personalization:

Simple personalization

A Simple personalization enables you to personalize the experience of one specific segment of visitors on one page (or a same type of page) of your website.

Multi page personalization

A Multipage personalization enables you to personalize the experience of one specific segment of visitors a full customer journey, that is to say on different pages that don’t share the same structure (such as the homepage, the product pages and the cart page).

Multi experience personalization

A Multiexperience personalization enables you to personalize the experience of several segments of visitors on one page of your website. You can set up a dedicated experience for each segment, meaning that each segment will see a different message.

Prioritization

The prioritization screen enables you to prioritize your personalization campaigns when you need to launch several campaigns at the same time, especially when they are in conflict, that is to say they are displayed on the same page(s) and target the same segment.

Prioritization is available for all types of personalization campaigns: simple personalization, multipage personalization and multi-experience personalization.

Audience section

The Audience section enables you to display the list of previously saved audiences. You may also archive and/or restore these audiences.

Data Explorer section

This module enables you to extract all the data related to your website using a query form.

This functionality is subject to licensing. To benefit from it, please contact your sales manager.

ROI Dashboard section

The ROI dashboard provides a global overview of your CRO activity and enables you to monitor your campaign’s performance over time.

It displays key insights about your CRO activity, profit and secured gain for one or several accounts. Learn more about the ROI dashboard.

What's new section

Find out more about new product releases detailed in the release notes.

The AB Tasty teams provide you with release notes to let you know about new functionalities as well as improvements made to AB Tasty.

As soon as one or more release notes are published, a notification bubble will appear on the icon with a short animation to encourage you to click.

Help section

The Help section includes 3 sub-sections, on click on the section you will find an overflow menu enabling you to:

Access the online help articles

You can view our online help articles.

To access them:

Click on the Help section, then Documentation
Enter a keyword in the search field,
Select the relevant article.

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Submit feedback

You can submit feedback via our AB Tasty Feature request board. From this page, you can share with us any feedback or feature improvement you would like to see on the tool. You can also comment on requests from other clients and vote on them.

Click on Submit feedback.
Then, you’ll be automatically logged and redirected to the AB Tasty Feature request board.
Fill in the form on the left side by selecting a feature category, then insert a title and a description for your request.
Click on submit feedback.
Review the requests submitted by other clients from the listing on the right:

you can filter and sort the list
you vote by clicking on vote number on the left of the item
you can click on each item to see the details and add your comments

Use the chat

If you need assistance while using the platform, you can either contact your dedicated CSM or, if this type of support isn’t included in your contract, use the AB Tasty chat module.

To do so:

Click the on Contact us or icon
Then click New conversation,
Type your question, a consultant will get back to you within a few minutes.

Access to Flagship

The sidebar now includes access to our Feature Management solution, Flagship: a seamless login experience between both platforms so Marketers, Product Managers and Developers can experiment, personalize and manage website and app features. Access your Flagship account or discover Flagship with a free trial!