This article details the main elements of the AB Tasty CRO platform’s interface.

Start off by logging in to your user account with the credentials provided by the AB Tasty teams.

Once you are logged in, you will see the platform dashboard along with any previously created tests.

The interface is made up of the following elements:

The horizontal navigation menu
The configuration bar
The filters and organization tools of the test list
The list of tests or personalizations
The chat module

Using the horizontal navigation menu

Once your are logged in to AB Tasty, the test dashboard is displayed by default.

A horizontal navigation menu enables you to browse between the modules available on the AB Tasty platform.

The horizontal navigation menu includes the following sections:

Test
Personalization
Audience
Insights
ROI dashboard

Each section features several modules.

Test

Personalization

Audience

Insights

ROI dashboard

Active and archived test campaigns list

Active and archived personalization campaigns list

Dashboard of saved audiences

NPS

ROI calculation

Session recording

Global account’s metrics (monthly users, monthly campaigns, monthly transactions and revenue)

Data explorer

The modules included in each section are displayed at the top of the related page.
To access the other modules, simply hover over the section and click the desired module.

Test section

Test dashboard

This dashboard enables you to create 3 types of tests:

A/B test

The purpose of this test is to compare the performances of several different versions of the same page based on goals specific to each company. The measured information can be related to a service subscription rate, the number of sales as well as the average purchase value. These versions are put to the test in a real-life environment: each visitor (having no knowledge of the test) is randomly assigned a variation when landing on the website. During subsequent visits, they remain assigned to the initial variation.

On a large scale, trends can be identified, thus highlighting the most efficient variation.

This type of test enables you to test your default page using two different versions and a 50/50 traffic allocation ratio. If you want to add a variation, you can do this directly in the editing interface. You can therefore create A/B/C tests, for instance, and vary traffic accordingly.

Dynamic allocation

We can activate the dynamic allocation on A/B tests to become a predictive test. Predictives tests allocate traffic dynamically. Depending on your selected primary goal, users are progressively directed towards the winning variation.

Multivariate test

This type of test enables you to test combinations of changes simultaneously. The idea is to change several elements on a page and to identify which of the possible combinations has the biggest impact on the tracked indicators.

Multi-page test

This type of test enables you to test changes on a series of pages, such as a purchase funnel. By default, traffic is divided equally. Users assigned to campaign A only see pages linked to campaign A. Conversely, users assigned to campaign B only see campaign B throughout the entire purchase funnel.

Each page to be modified (known as a “sub-test”) is entered in the editor.

Personalization section

Personalization dashboard

Personalizations enable you to target a specific segment of visitors subjected to your variation. By default, traffic for the variation is set to 100%.

Audience section

The Audience section enables you to display the list of previously saved audiences. You may also archive and/or restore these audiences.

Insights section

NPS module

This module enables you to create satisfaction surveys for your visitors: a form enables them to recommend the website by giving it a rating (between 0 and 10) and leaving a comment.