Navigating the AB Tasty interface

This article details the main elements of the AB Tasty CRO platform’s interface.

Start off by logging in to your user account with the credentials provided by the AB Tasty teams.

Once you are logged in, you will see the platform dashboard along with any previously created tests.

The interface is made up of the following elements:

1. The horizontal navigation menu
2. The configuration bar
3. The filters and organization tools of the test list
4. The list of tests or personalizations
5. The chat module

Using the horizontal navigation menu

Once your are logged in to AB Tasty, the test dashboard is displayed by default.

A horizontal navigation menu enables you to browse between the modules available on the AB Tasty platform.

The horizontal navigation menu includes the following sections:

• Test
• Personalization
• Audience
• Insights
• ROI dashboard
• Lab

Each section features several modules.

Test	Personalization	Audience	Insights	ROI dashboard	Lab
Active and archived test campaigns  list	Active and archived personalization campaigns list	Dashboard of saved audiences	NPS	ROI calculation	Prototypes developed by the AB Tasty teams or their partners.
			Session recording	Global account’s metrics (monthly users, monthly campaigns, monthly transactions and revenue)
			Data explorer

The modules included in each section are displayed at the top of the related page.
To access the other modules, simply hover over the section and click the desired module.

Test section

Test dashboard

This dashboard  enables you to create 3 types of tests:

• A/B test

The purpose of this test is to compare the performances of several different versions of the same page based on goals specific to each company. The measured information can be related to a service subscription rate, the number of sales as well as the average purchase value. These versions are put to the test in a real-life environment: each visitor (having no knowledge of the test) is randomly assigned a variation when landing on the website. During subsequent visits, they remain assigned to the initial variation. 

On a large scale, trends can be identified, thus highlighting the most efficient variation.

This type of test enables you to test your default page using two different versions and a 50/50 traffic allocation ratio. If you want to add a variation, you can do this directly in the editing interface. You can therefore create A/B/C tests, for instance, and vary traffic accordingly.

Dynamic allocation

We can activate the dynamic allocation on A/B tests to become a predictive test. Predictives tests allocate traffic dynamically. Depending on your selected primary goal, users are progressively directed towards the winning variation.  

• Multivariate test

This type of test enables you to test combinations of changes simultaneously. The idea is to change several elements on a page and to identify which of the possible combinations has the biggest impact on the tracked indicators.

• Multi-page test

This type of test enables you to test changes on a series of pages, such as a purchase funnel. By default, traffic is divided equally. Users assigned to campaign A only see pages linked to campaign A. Conversely, users assigned to campaign B only see campaign B throughout the entire purchase funnel.

Each page to be modified (known as a “sub-test”) is entered in the editor.

Personalization section

Personalization dashboard

Personalizations enable you to target a specific segment of visitors subjected to your variation. By default, traffic for the variation is set to 100%.

Audience section

The Audience section enables you to display the list of previously saved audiences. You may also archive and/or restore these audiences.

Insights section

NPS module

This module enables you to create satisfaction surveys for your visitors: a form enables them to recommend the website by giving it a rating (between 0 and 10) and leaving a comment.

This functionality is subject to licensing. To benefit from it, please contact your sales manager.

Session recording module

The session recording module enables you to save your visitors’ actions on your website in video format.

This functionality is subject to licensing. To benefit from it, please contact your sales manager.

Data explorer

This module enables you to extract all the data related to your website using a query form.

This functionality is subject to licensing. To benefit from it, please contact your sales manager.

ROI Dashboard section 

The ROI dashboard provides a global overview of your CRO activity and enables you to monitor your campaign’s performance over time.

It displays key insights about your CRO activity, profit and secured gain for one or several accounts. Learn more about the ROI dashboard.

Lab section

This section features projects developed by the AB Tasty Innovation team, AB Tasty employees as well as our partners. These projects enable us to test ideas before integrating them into the AB Tasty platform.

To access these projects, please contact your CSM or your AB Tasty sales manager.

Migration wizard

This module enables you to import tests created in the Optimizely platform into the AB Tasty platform.

Page Flow

This chart enables you to track visitors’ clickstream data, i.e. the types of pages viewed after the tested page. The pages are categorized as a function of their URL format.

 

Eye Tracking

This module simulates 40 visits using artificial intelligence and predicts the spots which the user’s eye will be drawn to when they first open a page.

There are 4 types of visualizations for interpreting the results:

• The Attention Heatmap: a heatmap that renders the most viewed spots.
• The Gaze Plot: an equivalent to the eye trajectory, i.e. the order in which elements are viewed by the visitor’s eye.
• The Opacity Map:  a chart that applies a black layer to the page in a way that highlights the most frequently viewed elements and hides the lesser-viewed areas.
• The Aesthetics report: a report that rates the site from 0 to 100 based on criteria related to color, clarity and balance.

Mapizy

This module enables you to organize the way you track your campaigns and manage them as projects on a separate dashboard. Each project can be linked to one or more campaigns and contains the initial hypothesis, the tracked KPIs and the results. The system features filters and prioritization to quickly identify experiences that are being designed, in progress or finished.

Lastly, each finalized project is displayed in the form of a history timeline and remains accessible for all users.

Related articles

Using the configuration bar

Using the dashboard

Using Audience Manager

ROI Dashboard