The Goals tab of a campaigns displays the main goal (transaction, pageview or action tracking) and the secondary goal (transaction) chosen in the goal configuration screen (step 3 of the campaign configuration process) of the AB Tasty platform.

The results related to each goal are displayed. For each goal, the Goals tab enables you to identify the best-performing variation(s).

For more on the mobile application, refer to The AB Tasty mobile application.

Accessing the Goals tab

To access the Goals tab of an A/B test, apply the following steps:

Go to the campaign dashboard and click an A/B test:
The Overview tab is displayed.
Click the Goals tab to the right of the Overview tab.

So far, the Goals tab only applies for A/B tests.

Goal card

Each goal is presented in the form of a card and features the following information:

The goal’s nature (main or secondary)
The goal’s name (“Menu click", for instance)
The goal’s category (Action tracking, for instance)

The goals displayed depend on the indicators selected in the goal configuration screen.

If the main goal is an Action tracking, pageview or transaction type goal, it will be displayed in the Goals tab of a campaign on the mobile application.

If the secondary goal is a transaction type goal, it will also be displayed.

If you have chosen goals that differ from the ones mentioned above, they will not appear in the Goal tab of the mobile application. However, you can view them in the campaign reports on the AB Tasty platform.

The cards are placed one after the other, from left to right. The primary goal card always appears first because it serves as a point of reference for the entire campaign and enables you to determine which variation takes precedence over the other(s).

The Goals tab displays one goal at a time.

To load another goal, hold it down and slide it to the left: the next goal is displayed along with its related data.

Results

When you select a goal, the related results are displayed.

Reports show the conversion rate as well as the improvement percentage of the campaign variation(s).

Its progress bars and color code enable you to easily identify the leading variation. The best-performing variation is shown in green and the worst-performing variation is shown in red.

Gain probability

The Explanation section displays the gain probability as well as an explanation as to which variation is the winner and what the odds are of obtaining these results again in the future.

The Gain probability enables you to ascertain the odds of a strictly positive gain on a variation compared to the original version. By default, the best-performing variation is displayed.