FullStory is a digital experience analytics platform that has partnered with AB Tasty.
FullStory enables AB Tasty to track how visitors interact with your website or app in order to identify any bugs or issues and optimize the customer experience.
You can search and filter on any action, user criteria or browsing environment. Actions such as dead clicks, abandoned forms, link click-throughs can be tracked.
FullStory and AB Tasty
AB Tasty is joining forces with FullStory to deepen the analytics on how users interact with AB Tasty experiments and create ideas on what tests to try next on AB Tasty. Together, the full digital experience will be explained from experiment to the reason why.
The integration will begin by focusing on FullStory’s Session Replay feature.
Adding the FullStory snippet and custom integration script to your site will enable you to search AB Tasty campaigns and variations within FullStory’s Session Replays by choosing custom events.
FullStory collects the following information related to AB Tasty:
- Campaign Name
- Campaign ID
- Variation Name
- Variation ID
Your entire DOM and all assets, mouse movements, customer actions and more will be captured without the need to manually tag events.
FullStory then links this information to their platform as a Custom Event. Therefore, when you open a Custom Event on FullStory, you will be able to choose ABTasty Experiment.
From here, you can filter each campaign through the Campaign_Name or Campaign_ID attributes. Similarly, you can filter by variation using Variation_Name or Variation_ID.
Once filtered, you can see the detail of the AB Tasty Experiment data in the Session Playback view of FullStory.
To benefit from FullStory Analytics, you need to:
- have a contract with FullStory;
- have selected the latest version of the framework in your account settings.
To configure the integration of AB Tasty with FullStory, refer to the instructions on the FullStory website (Integrations with AB Tasty).
No configuration of the AB Tasty platform is needed.