The Cookie criterion is a segmentation criterion that enables you to create a segment.
The cookie criterion enables you to segment your audience based on the presence (or absence) of a specific cookie in the visitor’s browser.
You can also base yourself on the value of this cookie and therefore verify both its presence and its value.
You can experiment with the presence of the cookie (is) or its absence (is not).
You can also add conditions by clicking Add condition.
This action adds a condition line into the same section. In this case users will have to match both conditions at once to be included in the segment (match all conditions).
💡 Use case
The standard use case consists of creating an audience segment based on the presence of a CRM cookie.
Let’s say you want to create a “VIP” segment in AB Tasty to create personalized messages for this visitor category on your website.
Your CRM pushes a cookie called “RFM_segment” for all web users, with different values (“user_0” for prospect, “user_1” for one-time buyer , “user_2” for returning buyer “user_3” for very frequent buyer).
In the AB Tasty segment builder, go to the “Browsing behavior” category and drag and drop the “cookie” criterion into the segment creation section on the right-hand side.
Then select the “has the cookie” option and enter the “user_3” value, without double quotes.
🚩 Heads up
The cookie value field functions like a “regex” operator: you can enter a specific character string (such as “user 3”) or a part of it (“3”). However, if another user category bears the “user_33” cookie, the latter will also be included in the segment.
For more precise targeting, particularly if you want to target a more complex cookie value (beginning with a specific sequence or matching a given structure), you can use a regex, directly in the same field. For more information, refer to Using regular expressions.
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