The new / returning visitor criterion enables you to segment your audience based on the presence (or absence) of the AB Tasty cookie (for more on this, please refer to our article on AB Tasty cookies).
From a practical standpoint, ever since you placed the AB Tasty tag on your website, AB Tasty has started collecting your visitors’ browsing data (sessions, page views, behavior).
Each visitor is assigned an AB Tasty cookie with a unique visitor ID when they go to your website and accept cookies. This cookie is valid for 13 months, unless the visitor uses incognito browsing or clears their cookies.
This method, which complies with current regulations (GDPD), enables us to identify first-time visitors (since the AB Tasty tag was placed) and returning visitors, and to create 2 complementary segments to be used for targeting personalization campaigns.
Using the “New visitor” value, you can deliver a welcome message (modal, banner, etc.) which will only be seen by first-time visitors.