👉 Action tracking

The Action tracking criterion is a segmentation criterion, in the Browsing behavior category, that enables you to create a segment. 

 📖 Definition

The action tracking criterion enables you to create a segment of visitors who have (or haven't) all clicked on a specific item during visits made over the last 13 months.  

⚙️ Configuration

To create this segment, you need to select the operator (“is” to keep only people who carried out the action, “is not” to keep only people who did not), the name of the click event (e.g. click “Purchase” CTA), while strictly matching the characters (spaces, letter case) as chosen during their creation in the editor in wysiwyg or JavaScript (in your test or in the global code of your account).

You can then mix action trackings by clicking Add condition to add a click condition. By choosing some, you will target all visitors who converted one or the other of the selected action trackings. By choosing all, you will target the visitors who converted both action trackings.

💡 Use case

On certain websites, to join a loyalty program or confirm a newsletter subscription, visitors are asked to click a confirm button on a specific page. You can then choose this click tracking to create a new “subscriber” or “VIP member” segment.

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