👉 Campaign Exposure

The Campaign Exposure criterion is a segmentation criterion that enables you to create a segment. 

 📖 Definition

The Campaign exposure criterion enables you to create a segment based on visitors’ exposure history to a previous test campaign or personalization. 

⚙️ Configuration

For instance, you can create a segment of visitors who saw a modal from a previous AB Tasty personalization campaign, either during the active session or a previous one.
To do this, select the Campaign exposure criterion and the type of campaign (test or personalization) you want to target; then choose the name of the campaign and the scenario (in the case of a personalization) or the variation (in the case of a test) which the modal was pushed in. In the following example, the new segment will be made up of visitors assigned to the “3M profile” test and who have seen the “3M test” variation.

It’s possible to add a value to select visitors who have seen a set of messages (all), or one message among several (some).

 💡 Use case

During a previous campaign, you displayed a message to users who were redirected from a special discount newsletter sent to VIP members. Now you want to create an audience segment made up of these users who saw the modal (and are therefore VIP members). Used in combination with a geolocalization criterion (Region = Paris for example), you will be able to create a segment of Parisian VIP users, to be targeted during an upcoming campaign for an event taking place in Paris.

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