👉 Engagement level

The Engagement level criterion is a segmentation criterion that enables you to create a segment. 

The Transaction tag must be implemented on your website. For more information, please refer to Installing the transaction tag.

 📖 Definition

The Engagement level segment criterion enables you to restrict the visibility of a campaign to visitors based on their engagement on your website.

⚙️ Configuration

This criterion is based on data from the Universal collect of AB Tasty. According to the behaviour of the visitor on the website, AB Tasty is able to sort them into four categories. 
Visitors who recently visited the website will be evaluated. The association of the VisitorID and the segment will be stored and remain available for actual segmentation when they visit the website again. After the second visit to the website, the visitor can be categorized.
These automatically built-in models help you increase the engagement level of your visitors by pushing messages or promotions via a campaign.

The category to which the visitor has been assigned is not definitive. It will change over time, depending on their actions on the website. The category affectation will not change during the visit, but it will be updated after the next visit.

Categories

The algorithm creates 4 categories based on the criteria listed above:

Segment name	Description
Disengaged	Visitors who have either bounced or have very little interaction on your website. Bouncing visitors are visitors who enter a website and then leave (“bounce”) without visiting any other page within the same website. It is the lowest level.
Wanderers	Visitors who are mildly engaged on your website but do not convert or transact.
Valuable	Visitors who are engaged and have converted at least once compared to the overall traffic of the website.
Loyal	Most engaged and highest converting visitors compared to the overall traffic of the website. This is the highest level.

 💡 Use case

Each category can match a specific use case:

• Disengaged: you can limit the number of bounces by creating a retention modal with a special offer, targeted towards this specific segment
• Wanderers: you can boost their engagement by creating a feeling of urgency and drawing their attention to the products’s low stock level
• Valuable: you can activate special offers to encourage another purchase on the website
• Loyal: take care of this precious cluster by offering to recognize their loyalty with a specific welcoming message 

For more information, refer to Engagement level segment criterion.

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