The Last Purchase criterion is a segmentation criterion that enables you to create a segment.
The Purchase frequency targeting criterion enables you to create a segment of visitors who made their latest purchase within a defined period of time.
The Last purchase criterion is based on the transaction tag, which enables you to collect specific information on the buying patterns of users and is linked to the new collection.
To configure the Last purchase criterion, apply the following steps:
- Select the type of interval from the first drop-down list: within, beyond or between.
- In the Day(s) field, manually enter the value(s) depending on the chosen interval.
For data confidentiality reasons, you cannot target visitors who made their last purchase over 365 days ago.
You can also refine targeting by adding advanced criteria, thus defining the last purchase based on the:
- payment method;
- delivery method;
- SKU code of the product;
- product category;
- transaction amount;
- coupon used.
Example: a segment with people who made their last purchase using Paypal more than 30 days ago.
All the values that need to be filled in are your websites’ variables. You have to enter the exact string: “Paypal”, “clickandcollect” etc. and match spaces and special characters.
However, you don’t need to match lowercase and uppercase letters. For example, “Paypal” and “paypal” will both work.You don’t need to specify the currency, just enter the amount in your website’s currency.
💡 Use case
There are many possible use cases. For more information, refer to Last purchase segmentation criterion.
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