The “Number of sessions” criterion enables you to create an audience segment based on your users’ visit (or session) recurrence.
Please note that a session ends after 30 minutes of inactivity or when the user closes their browser window.
Let’s say a user visits your website 3 times this month. If you have created a segment based on the “Number of sessions” greater than “4” criterion, they will not be included in this segment. However, when they visit for the 4th time, they will be included in this segment.
The deduction rule is as follows:
- higher than means you need to have made at least as many visits as the defined value (= at least) or more; in this case, a total of 4 visits is enough to be included in the segment
- smaller than means you need to have made strictly fewer visits than the defined value (= less than); in this case, 3 is the maximum value of visits to be included in the segment.
This segmentation criterion is based on the AB Tasty cookie that saves the number of sessions. If the user clears their cookies, uses a new browser, another device, or the incognito mode to visit your website, they will be considered as a new user and AB Tasty will be unable to acknowledge them as part of the segment or to count their new session.
Basing yourself on the number of visits enables you to create segments related to your website’s traffic intensity. This is the ideal criterion for creating segments of big content consumers, particularly for the media.
When combined with the “Purchase Frequency” criterion, for example, it enables you to create a segment of “very interested yet hesitant” users.