The Visitor attributes criterion enables you to create an audience segment based on the collection of specific information returned via the AB Tasty V3 tag.
Tag v3 enables the collection of new types of information, such as Visitor Attributes.
Visitor Attributes are variables that enable you to enrich your visitor’s profile. For example, if they are premium users, or if they subscribed to the newsletter
In a nutshell, Visitor Attributes are a way of linking your CRM data to AB Tasty.
Once linked, you will be able to filter your reports by Visitor Attributes.
For more on the settings of this criterion, please visit our implementation guide.
Let’s say you want to target the women who visit your website. You’ve previously configured a “visitor attribute” in your account settings to identify them based on a specific action on the website (viewing of a characteristic page, for instance).
You now need to enter the name and value of this previously configured variable. In the following example, we are using the UserSex variable, previously configured in the account settings.
You can use several “visitor attributes” to create your segment, adding AND and OR operators depending on whether you want users to have carried out one or all of the actions related to the variables.
This segmentation criterion is multifaceted. However, it requires you to have previously come up with a possible overlap between events that occur on the website and the inclusion in a given segment. Here are a few examples and possible use cases:
- visitors who have clicked “subscribe to newsletter” => “subscribed” segment => campaign to hide newsletter subscription modals and streamline browsing experience
- visitors who have viewed 10 pages in the “childcare” section of your website => “Baby Appetence” segment => campaign to promote the baby registry service
- visitorsUserSex = Female AND Appetence = Men_accessories => “Partnered women” segment => Valentine’s day gift campaign.