If it is used in a segment, the Device criterion enables you to restrict the visibility of a campaign to visitors based on the device they are using for their current session.
If it is used in a trigger, it enables you to trigger your campaign when the value is met (is) or when the value is not met (is not).
The configuration of the Device criterion is the same for segments and triggers.
First, select if you want to include (is) or exclude (is not) a specific device.
Then, select the device you want to include or exclude (according to your previous selection) in the second drop-down list (mobile OR desktop OR tablet).
To include two devices, you need to exclude the third one.
For example, if you want to target users on mobile and tablet, you need to exclude desktop visitors.
On the contrary, if you want to exclude two devices, you need to include the third one.
In this example, mobile visitors are included. Therefore, desktop and tablet visitors are excluded from the targeting.
💡 Use case
If you have a mobile application, you may want to display a message encouraging users of the mobile website to download the mobile application. In this case you need to display the campaign to mobile users only. To do so, select is > on mobile in the segment of your campaign.
For more information, refer to Device trigger.
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