The Uplift is the incremental revenue that would have been generated if the visitors who saw the Original version had instead seen the winning variation on the transaction goal.
The uplift card displays the sum of the uplift generated by all campaigns for a specific account, on a specific affiliation name (transaction name) over the past month.
🚩 Heads up
The Uplift card is only available for accounts where the transaction tag is implemented.
If you have several affiliation names implemented, you need to choose which affiliation you want to display data for via the drop-down list.
The affiliation coincides with the name assigned to the transaction as it appears in the list of goals to configure. The selection is saved for all the next sessions and displayed by default when you come back to the dashboard. You can still select another affiliation anytime.
The Uplift is the difference between the revenue actually generated by visitors who have seen the variation and the Potential Income these visitors would have generated if they had seen the Original instead:
Uplift = Total Revenue (Variation) - Potential Income (Original)
💡 Use case
Let’s say it is September, and your uplift card shows 7.5k for the Transaction affiliation for August 2020.
This number can be found on the ROI dashboard. You need to select the same affiliation name (Transaction here) and go to the ROI section. In the graph, for August 2020, on hover you can see that the number displayed for the Uplift is the same. The number displayed in the card is rounded.
🚩 Heads up
To get the same value, you need to select the same account as the one for which you viewed your Uplift on the dashboard. If you select several accounts, this value will be different..
For more information on the ROI dashboard, refer to ROI Dashboard.
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