AB Tasty Release Notes: Fall 2020

General Availability

Client Side - Personalization

Personalization & experimentation campaign dashboards

The AB Tasty campaign dashboards you know and love have gotten a makeover! From UX improvements to quick access to ROI data, these improvements make it even easier to manage your campaigns and zero in on key metrics. For instance, you can see your number of live campaigns and global uplift at a glance.

Four new trigger and segmentation criteria

Make your personalization and experimentation campaigns more relevant  than ever. It’s now possible to trigger campaigns or build segments using the criteria ‘tablet visitors,’ ‘desktop visitors,’ ‘mobile visitors,’ and ‘visitors based on geolocation.’

Time-saving templates

Want an out-of-the-box setup that will help accelerate your time-to-market? All four of these criteria mentioned above are now also available as pre-configured templates in our growing segment template library.

Client-Side - Experimentation

Multivariate testing

We’ve enhanced the UI of our multivariate testing reporting, so it’s now even more intuitive. It’s never been easier or quicker to set up, run and analyze an MVT test.

Client-Side - Insights

Heatmaps

User insights are a key part of digital optimization, so we’re excited to announce that we’ve enhanced our heatmaps feature so that it’s more robust than ever. Complement any insights analysis you’re conducting with a third-party analytics vendor or partner with our updated heatmaps, that include:

• Insights into each variation associated with your experiment
• Ability to compare two variations at the same time
• Ability to view the aggregation of clicks on button and CTAs on the page with zoning
• Ability to easily export the heatmap as an image to, for example, share with stakeholders the value of your hard work

Client-Side - Collaboration

Renaming variations & panel access 

Increase efficiency and save precious time! You can now rename variations in the traffic allocation step without needing to load the editor, or set up information in the targeting step (who/where/how/) without needing to open each panel. 

 

Enhanced pop-in and countdown widgets

We’ve added even more customization options to the popular pop-in widget! What’s included:

• The pop-in dimensions are now easy to set and make responsive
• A new styles and conditions tab
• Easily round the corners of your images
• Style title, text, and buttons with ease
• Define your image over text ratio, position the image into the pop-in, and align the title and text

Our countdown widget also got an upgrade. With additional layout options and the ability to configure what happens when the clock strikes zero, you can have more control than ever around your urgency marketing campaigns. Gain time back in your day by easily adding an image to your countdown experience without needing to use the pop-in image widget.

Client Side - Open platform

Turnkey integrations with Heap, Amplitude, and Mixpanel

We’re thrilled to announce that we’ve developed turnkey integrations with our friends over at Heap, Amplitude and Mixpanel. This means AB Tasty clients can push campaign and variation names and IDs into these platforms faster than you can say trick or treat.  It’s now quicker and easier than ever to leverage product analytics while optimizing the experience with AB Tasty.

Bonus! Our existing integration with Advalo now includes expiration timestamps, so you have even more control over when personalization campaigns are displayed.

 

Open AB Tasty: Custom Integration Connector 

Did you know you can now connect AB Tasty to any third party vendor, like an analytics tool, CRM, CDP and more? A simple copy/paste of a code snippet from your third party vendor is all it takes to get every last drop of value from your tech stack and pass campaign and variation data from the Open AB Tasty platform to wherever you’d like.

Flagship - Knowledge Enrichment

New developer portal 

It’s bigger, better and more robust than ever! Our developer portal has everything your R&D teams need to get started and go the distance with Flagship: the latest SDKs, documentation, how-tos…

 

Reporting updates for easy ROI tracking 

Our Flagship reporting just got better:

• Average Value is now an available Sub-KPI. It’s based on the transaction revenue divided by the number of transactions, which gives visibility into the ROI achieved with each campaign. 
• Reporting filters now allow you to drill down into context keys, values and additional information each time a visitor completes a transaction. 

Early Adopter

Flagship - SDKs Galore

It’s GO time!

We’ve released our GO SDK!  Save time and integrate your applications in the GO programming language with Flagship, without needing to manually configure the Decision API. 

Timeout Configuration for Python, iOS, and Android SDKs

Sleep sound knowing your synchronous API calls are configured to timeout, increasing performance and security. 

 

Bucketing 

No matter where your end users are, you can be sure to deliver their digital experiences at lightning speed - and with less cost - thanks to bucketing. Available for all of our seven SDKs, and using MurmurHash and a serverless infrastructure with AWS.

Bonus

Full JSON modifications

Go beyond simple string/boolean/number value modifications to full JSON modification support (array and object supported).

 

 

Polling for SDK bucketing on GO, JS, and Python

Don’t want to rely on users refreshing your mobile app? Don’t like restarting your server frequently? Now, you can schedule a bucketing refresh and spend your time focusing on more important tasks.

Easier access to campaign info

A much easier way to get your campaign information from any SDKs in use. You can now efficiently obtain:

• Campaign Id
• Variation Id

Flagship - Enhanced Tracking

Introducing: Flag Tracking

Don’t let old or broken flags clog your code. With our new Flag Tracking dashboard, you can easily monitor and edit all your flags that are live, paused, or in draft mode.