๐ Definition
Configuring the target pages of your website means specifying the page(s) for which the changes made via the variation editor will be seen by your visitors.
In order to do this, you need to specify the URL of the page(s) to be modified (targeted by the campaign) using different operators. You can configure one or several URL(s).
Former operator | New operator | |
Include | URL ignoring parameters | is |
Corresponds exactly | is exactly | |
Contains | contains | |
Regular expression | is regular expression | |
Exclude | URL ignoring parameters | is not |
Corresponds exactly | is not exactly | |
Contains | does not contain | |
Regular expression | is not regular expression |
โ๏ธ Configuration
By default, a URL is already defined for your campaign and coincides with the URL configured during step 1 Main information based on the following template: is > URL configured in step 1.
To configure the page URL(s), you can choose from the following operators:
Operator | Functional: accepts... |
is |
Includes all URLs matching the string, even if they include parameters. |
is exactly |
Includes the URL matching the exact string. Parameters that are not mentioned in the string are not taken into account. |
contains | Includes all URLs containing the string. Parameters following the string will also be taken into account. Example: /product/ |
is not |
Excludes all URLs matching the string, even if they include parameters. |
is not exactly |
Excludes the URL matching the exact string. |
does not contain |
Excludes all URLs containing the string. Parameters following the string will also be taken into account. |
is not regular expression |
Excludes all URLs matching the regex. You donโt need to escape special characters of your regular expression. |
Inclusion(s) only
If you include one or several specific URL(s), all the other URLs will automatically be excluded from the targeting. At least one of them has to match.
Combination of inclusions and exclusions
You can combine inclusive operator(s) (is, is exactly, contains, is regular expression) with exclusive operator(s) (is not, is not exactly, does not contain, is not regular expression).
In this case, to be accepted in the targeting, a websiteโs URL has to match:
- All the exclusion rules
- Some (Almost one) of the inclusion rules
For example, to target all the pages of your website except product pages, apply the following steps:
- Select contains > http://mydomain.com.
- Click Add condition.
- Select does not contain > /product/
โญ Good to know
Adding exclusions only is not possible. To work properly, the targeting has to be filled with almost one inclusion condition. Otherwise the campaign will never be triggered on the website. If you want to add one or several exclusions, you need to add at least one inclusion (the entire website for example).
๐ก Use case
Here are some examples of configuration, depending on the pages of your website you want to target:
Target the homepage of your website |
|
URL operator |
is |
URL |
http://mydomain.com |
Result |
The modified page will be seen by your visitors, including those being redirected from partner websites or having clicked on sponsored links. In this case, the URL displayed in their browser is followed by UTM or other tracking parameters. However, AB Tasty recognizes the URL regardless of the parameters linked to it and displays changes to the relevant visitors. |
Example of a URL |
You will target the http://mydomain.com page, as well as http://www.mydomain.com/?utm_medium=email and even http://www.mydomain.com/?utm_medium=cpc. |
Target all category pages of your website |
|
URL operator |
Contains |
URL string |
/category/ |
Result |
The changes are applied to all pages for which the AB Tasty platform has identified the common section of URL. You must make sure non-desired pages aren't included by mistake because they contain the same section of URL: as a safety precaution, you may use a regular expression. |
Example of a URL |
You will target the http://mydomain.com/category/page1 page, but also http://mydomain.com/category/page1/article.html. |
Target all the product pages of your website. |
|
URL operator |
Is regular expression |
Full URL |
http://www.example.com/products/(.*)--([0-9]{5}) (For example if your URLs match the following format: http://www.example.com/products/product-name--12345, where 12345 coincides with a 5-digit product ID) |
Result |
A regular expression enables you to use a strict writing rule to define the pages to be targeted. This guarantees that you will include only the pages that need to be, particularly if your pages share a structure and include a set of digits and letters. |
Example of a URL |
You will target the http://www.example.com/products/shoes-children--96753.html or http://www.example.com/products/garden-furniture--13082 pages. |
Need additional information?
Submit your request at product.feedback@abtasty.com
Always happy to help!
Comments
0 comments
Please sign in to leave a comment.