The Page Builder screen enables you to create Pages outside of the campaign configuration process in order to define the structure of your website and to be able use and reuse them in the targeting step of your campaigns.
You can also edit, duplicate and delete Pages you have previously saved.
For example, for an e-commerce website, you may save Pages you often target in your campaigns such as the Homepage, Product pages, Category pages, the Basket page and so on.
To create a Page, you need to enter a name for your Page and configure your URL(s) using the available 8 operators (is, is exactly, contains, is regular expression, is not, is not exactly, does not contain, is not regular expression).
A Page must include at least one URL(s) rule and can exclude one or several URL(s) rules.
⭐ Good to know
You can combine inclusive operator(s) (is, is exactly, contains, is regular expression) with exclusive operator(s) (is not, is not exactly, does not contain, is not regular expression).
In this case, to be accepted in the targeting, a website’s URL has to match:
- All the exclusion rules
- Some (almost one) of the inclusion rules
To find out how the URL operators work and about their functional rules, refer to Using URL operators.
Once created and saved, your Pages are available in the table located at the bottom of the page, as well as in the dropdown list of the Where section of the targeting step of your campaigns.
From here, you can perform the following actions:
🚩 Heads up
You cannot delete or edit a Page if it is used in one or several live campaign(s). To do so, you must pause your campaign(s) first or select save as a new Page.
Pages can be used directly from the Targeting step in one click. To do so, go to the Where section and select Matches saved Page from the first dropdown list. Then, select the saved Page you want to target from the second dropdown list. You can also exclude saved URL(s) by using Does not match saved Page.
For more information on the Where section, refer to Defining target pages.
Most common pages per industry
Depending on your industry, your website may have a classic architecture. These are the most commun pages used to create page templates with the Page Builder, which help determining roadmaps and configuring campaigns:
💡 Use cases
For example, let’s say the product pages of your website have the following construction: www.mywebsite.com/product/123456 (ID of the product made up of 6 digits).
The ‘product’ character string is common to all product pages but the ID is specific to each product.
You can configure the Page as follows: Contains > product
Using the ‘contains’ operator enables you to include all URLs that have the ‘product’ string, no matter which string follows it.
You may also want to exclude a unique URL containing the ‘product’ string but which is not a product page. For example, to exclude the URL www.mywebsite.com/coffeemachine/productguarantee, select is not > www.mywebsite.com/coffeemachine/productguarantee.
Need additional information?
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