A Multiexperience personalization enables you to personalize the experience of several segments of visitors on one page of your website.
You can set up a dedicated experience for each segment, meaning that each segment will see a different message.
This type of campaign lets you prioritize the different experiences you have created:
- If a visitor matches multiple segments (overlap), they will see only one experience with the highest priority (that you have put in place in the Main information step).
- If a visitor matches only one segment, they will see the experience for which they have been targeted.
- If a visitor does not match any of the segments, they won’t be targeted and thus won’t see the campaign.
First, you need to ask yourself if your campaign may include overlaps.
For example, let’s say you plan to create 2 sales popins on your homepage: one to display a coupon code to your VIP visitors, one to display a coupon code for visitors who have purchased within the past month. You need to know which popin you want to display to a visitor who is both a VIP and has purchased within the past month.
The most important message will get the “Priority 1”, so that visitors matching both segments (“VIP” and “Last month purchasers”) will see the Priority 1 popin only.
These are some tips for a successful set-up:
- MAIN INFORMATION: We recommend establishing a hypothesis of your personalization campaign based on the following model: If I apply [these changes on my webpage] to [this audience], then [it will impact] and enables to enhance [this goal]. And to add it in the description field.
Choose the right priority for the right message: create each experience based on a specific priority. The most important experience, that is to say the experience that will be seen first, appears at the top (priority 1).
- EDITOR: Each experience must display a specific message to a specific segment.
If it is clickable, always put an action tracking on the element you add in order to follow the performance of your campaign (ex: cross to close the popin, CTA in the popin etc.). Don’t forget to put action trackings on each experience (for each popin for example, with a different name: “Click cross popin VIP” and “Click cross popin NYC”).
- GOALS: Choose the action trackings you have configured in the editor as primary and secondary goals. You can also add specific goals such as the transaction if your message has a potential impact on purchases, or access to a specific page of your website (pageview goal).
- TARGETING: The segment and/or the trigger must be different for each experience: in our example, you can create a VIP segment for the Priority 1 experience and a Past month purchasers for the Priority 2 experience.
Target pages (Where section) must be the same for all experiences.
- TRAFFIC ALLOCATION: If you allocate 100% of your traffic to the experiences, you won’t be able to know what the increment of each experience (in terms of purchases for example) is. We recommend leaving 10 to 15% of your traffic on the original version (depending on the amount of traffic on your website). Don’t forget to set up traffic allocation for each experience of your campaign (in our example, for both experiences).
- QA: QA is a fundamental step to make sure that the modifications appear correctly on all targeted devices and that your action trackings have been configured correctly. For more information on this topic, refer to Using the QA assistant.
- Before launching your campaign into production (that is to say, making it visible to your audience), make sure the QA mode is disabled.
💡 Use cases
Multi-experience personalizations can be used in the following cases:
Displaying on your Homepage a 20% discount code to Loyal visitors, a 15% discount code to Valuable visitors and a 10% discount code to all other visitors.
Loyal visitors also match the “all visitors” segment. As there is a risk of overlap between the two segments you have configured, you can choose which experience the visitors who match both segments will see. You can set your “20% discount experience” as priority 1 and your “10% discount experience” as priority 2. In this case, users who match both segments will only see the “20% discount experience”.
Displaying a welcome message to new visitors and a welcome back message to returning visitors.
There is no risk of overlap because users are either new or returning. In this case, the priority you choose for your experiences isn’t relevant.
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