A Multipage personalization enables you to personalize the experience of one specific segment of visitors a full customer journey, that is to say on different pages that don’t share the same structure (such as the homepage, the product pages and the cart page).
⭐ Good to know
A personalization campaign is always based on an association between a specific message and a target. Thus, it is important to identify and create your visitor segments beforehand, depending on your industry. You will then be able to build your personalization strategy based on these segments and performances. For more information, refer to Audience Manager - Managing saved segments.
Here are some tips for a successful set-up:
- MAIN INFORMATION: we recommend establishing a hypothesis of your personalization campaign based on the following model: if I personalize [these elements on this/these page(s)] for [this segment], then it will impact [this behavior] and enables to enhance [this goal]. And to add it in the description field.
In the Pages section, enter the URLs you want to load in the editor. You need to include at least 2 pages, as you create a cross-page experience for your targeted segment. For each page (different pages with different layouts), you will create a different message in the editor. These URLs are samples used to load the editor, you will be able to configure your target pages in the targeting section.
- EDITOR: you must create (a) message(s) for each Page (by switching your page in the header of the editor). Add JS and/or CSS code, use the visual editor or add a widget from the library to create your personalized message.
If it is clickable, always put an action tracking on the element you add or modify in order to follow the performance of your campaign (e.g.: cross to close the popin, CTA in the popin etc.). Don’t forget to put these action trackings on each page.
- GOALS: choose the action tracking(s) you have configured in the editor as primary and secondary goals. You can also add specific goals such as the transaction (for e-merchant and conversation-based websites) or the number of viewed pages (for medias and engagement-based websites).
- TARGETING - WHO section: this is one of the most important sections of your set-up, where you have to choose the right segment as a function of the message you have created in the editor.
🚩 Heads up
As you personalize the experience of one segment on several pages, your segment should be the same for all the Pages you have configured; you can use the Replicate targeting option to easily reuse the same segment in all pages.
- TARGETING - WHERE section: you need to declare the right URLs for each Page of your campaign on which your messages will be visible. The URLs used for the editor step remain samples of the page types you configure in this step.
You can switch between Pages by using the dropdown menu.
⭐ Good to know
A visitor doesn't need to see pages in a specific order. For example, they can enter the website from a product page and see Page 2 of the personalization campaign (e.g.: coupon code displayed in a banner). Then, they can go to the homepage and see Page 1 (e.g.: coupon code displayed in a popin).
- TARGETING - TRIGGER section: this step is optional. You can add specific session-based triggers, such as a required number of viewed pages before displaying a message, the landing page of the session and so on.
- TRAFFIC ALLOCATION: we recommend leaving 20 to 30% of your traffic on the original version (depending on the amount of traffic on your website) to be able to easily measure the increment (in terms of transaction rate for example).
- QA: QA is a fundamental step to make sure the modifications appear correctly on all targeted devices and that your action trackings have been configured correctly. For more information on this topic, refer to Using the QA assistant.
- Before launching your campaign into production (that is to say, making it visible to your audience), make sure the QA mode is disabled and that the targetings (Where, How) have the same configuration.
💡 Use cases
Multipage personalizations can be used in the following cases:
Displaying a specific discount for your VIP visitors with a popin on the landing page, a fixed banner at the top of the product pages and a disclaimer on the cart page.
For VIP visitors, increasing:
- the conversion rate
- the number of pages viewed during a session
Displaying a different product hierarchy regarding the appetence of the visitors: the “rock’n roll lovers” segment will see the category “Rock” as the first tab of the navigation bar, and on the Homepage, the carousel will promote the next big Rock star concert.
For the “rock’n roll lovers” segment:
- Increasing conversion rate on “rock” products
- Increasing click tracking on “rock” products
Displaying a newsletter subscription campaign for visitors who are “non-subscribers”.
with a sticky badge on all pages to enable a 1-click subscription and specific information directly on the product pages (special price for subscribers only) to promote the advantages of the subscription.
Boosting newsletter subscription.
Increasing conversion rate for this segment.
Need additional information?
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