Reporting - Glossary

Event	Action of a visitor on the website. This can be a click on an element for example, a page visit or a form confirmation.
Indicator	Calculation based on the recorded events count, for a given total traffic volume.
Primary goal	Indicator selected by the user and which will be directly impacted by changes made to the campaign. The user selects one primary goal only.
Secondary goal	Indicator selected by the user and which will probably and indirectly be impacted by changes made to the campaign.
Visitor	Individual who visits a website featuring the AB Tasty tag, and whom the “AB Tasty” cookie deposited by AB Tasty assigns an ID to. The visitor is recognized each time they visit thanks to the information contained in this cookie and to their unique ID.
Session	Group of interactions carried out by users on your website over a given time period.
Action tracking	Type of indicator that collects the actions carried out on an element found on the web page. This can either be click tracking, standard URL goals or transaction rates.
Number of pages viewed	Average number of pages viewed per visit over the entire area in which the AB Tasty tag has been placed, starting from the moment the visitor was subjected to a test.
Bounce rate	Percentage of single-page sessions.
Statistical reliability	Indicator stipulating that statistical indicators are ready to be read and interpreted. it is based on the campaign duration, traffic volumetry and number of conversions.
Statistical significance	Indicator stipulating that the threshold commonly defined to determine a winning variation with confidence has been reached. It corresponds to a chance to win higher than 95%.