When viewing a campaign’s reporting function, you can access several levels of information.
The reporting function displays your personalization campaign results in a clear and visual way for easy reading and interpretation.
The goals shown in the new AB Tasty reporting layout are those chosen during the goal configuration step. If you haven't configured any goals, none will be displayed in the reporting function.
Accessing personalization reports
To access personalization reports, go to the dashboard and click :
The results are displayed.
The new reporting function features a summary of information on personalization:
- the personalization name;
- the personalization ID;
- a button for launching or pausing the personalization;
- a Delete data button;
- the number of visitors who have viewed the personalization.
The personalization results are based on the goals configured during the goal configuration step. If no goals have been configured, no results are displayed.
If the personalization campaign includes several scenarios, the first one is displayed by default. To display data related to another scenario, select it from the drop-down menu in the top left-hand section of the screen.
The new reporting function displays the primary goal of the personalization campaign, followed by the secondary goals.
The primary goal serves as a point of reference for the entire campaign and enables you to determine whether the tested scenario is effective.
The main goal appears at the top of the reporting feature because future decisions will be mainly based on this goal.
Secondary goals are displayed one after the other underneath the primary goal.
You can modify, add or delete one or more goals via the reporting function directly. To do this, click Add goal (this will take you to the goal configuration screen, which is step 3 of the campaign configuration process).
The goals defined in step 3 of the campaign configuration process are the same for all personalization scenarios.
Types of views
Several types of views are available for displaying personalization information.
- The Visitors view enables you to display data based on the unique visitor.
- The Sessions view enables you to display results or the results average based on the session. It depends on the selected goals.
- The Visual view is the default view. It enables you to view the data in visual or chart form to easily identify whether the tested scenario is effective.
- The Data view enables you to display the same data in the form of a table.
To switch to a different type of view, move the button onto the view you want to display on the reporting page.
If 100% of the traffic is assigned to the personalization, only data from the scenario(s) is displayed in the form of a chart.
As for personalization reports, there is no notion of comparison with the original version because all of the traffic is directed to the scenario(s).
If the campaign only features one scenario, this scenario is displayed in the reporting function.
If the campaign features several scenarios, the first scenario is displayed in the reporting function by default. To display results related to a different scenario, simply select it from the drop-down list at the top of the screen.
It isn't possible to display the data from all scenarios at once.
If you decide to direct a portion of traffic to the original version, this version is displayed automatically in the reporting function. In this case, the report displays the transaction rate, as well as the progress percentage for the original version and for the chosen scenario, just like in A/B test reports.