Integrating your Data layer into your AB Tasty account

A data layer is a JavaScript object implemented into a website’s HTML code. The data layer collects information related to the interactions between the visitor and the website pages. This information is varied: it can be personal information on the visitor, the currency used for purchases, the product categories available on the website, etc. It is always made up of a name and variable pair (for instance, Site_currency is a name and USD is the variable). 
This data is forwarded to a Tag Management System (TMS), to be centralized and later utilized when preparing marketing actions targeting visitors.

To be precise, with AB Tasty, if the pages of your website feature a data layer, you can use the data made available to you in order to target visitors during a campaign.

You will need to select the TMS used to manage your data layer via your AB Tasty account settings.

The following TMS are supported by AB Tasty:

• TagCommander
• Tealium
• Google Tag Manager.

If you are using a TMS other than those listed above, simply define a custom data layer and specify the JavaScript object containing your data in the dedicated field.

The Data layer option is included in our commercial Growth offer. For more information, please contact your sales representative.

Select the data layer manager

You need to select the TMS that enables you to access your data layer information.

To do this, apply the following steps:

1. 1. Log in to the AB Tasty platform.
2. Click , then Settings>Integrations.
3. Click Data layer.
4. Select the desired TMS from the drop-down list.
5. Click Save.

If you are using a TMS other than those available on the list, select Custom and enter the JavaScript object that matches your data layer.

Once configuration is complete, you may use your data layer to subject visitors to your campaigns. For more information, refer to Data layer targeting.

Related article

Data layer targeting