This data is forwarded to a Tag Management System (TMS), to be centralized and later utilized when preparing marketing actions targeting visitors.
To be precise, with AB Tasty, if the pages of your website feature a data layer, you can use the data made available to you in order to target visitors during a campaign.
You will need to select the TMS used to manage your data layer via your AB Tasty account settings.
The following TMS are supported by AB Tasty:
- Google Tag Manager.
Select the data layer manager
You need to select the TMS that enables you to access your data layer information.
To do this, apply the following steps:
- 1. Log in to the AB Tasty platform.
- Click , then Settings>Integrations.
- Click Data layer.
- Select the desired TMS from the drop-down list.
- Click Save.
Once your configuration is complete, you may use your data layer to target specific visitors on your campaigns. For more information, refer to Data layer targeting.