AB Tasty New Releases
🍪 New Privacy Options
When tracking the visitors on your website with AB Tasty, it is important that you value and respect their privacy. But more importantly: it has become mandatory in some regions to get consent from your visitors before you track or collect any of their data.
We offer several options for managing the cookie consent on your website. You can decide to handle the consent
- on your end
- with a third-party tool (like a Tag Management System)
- with our Didomi integration (a Consent Management Platform)
- a specific cookie
- directly with the AB Tasty tag
With the last three options, it was only possible to choose between not executing any campaigns or executing all of them while waiting for the consent (strict mode).
And now with this release: we offer more flexible granular options than just two modes! You can now decide per type of campaign whether you would like to restrict the execution, or whether you would like to execute the campaign before collecting consent. This gives you all the power: you can decide when your campaigns are being executed.
🧐 Looking for more information?
We know that the secret to an effective campaign is the right message at the right time. But what about the customer journey? Your messages should be adapted to what your customers have been experiencing on your website. With that in mind, we've launched the new trigger criteria: Pages Visited more accurately target your visitors and provide them with the best experience based on the pages they visited during their session.
This new criterion allows you to trigger a campaign to visitors who have seen specific URLs at least a certain number of times during their current session.
🧐 Looking for more information?
- Consult the product documentation
- 👉 Read this inspirational article about the differences between the Content interest Criterion and the Visited Pages Article.
Nothing is more frustrating than the feeling of forgetting something before launching a campaign. In order to free you from this unpleasant feeling, and to save you time by not having to go through all the steps to check that everything is fine, we've published the campaign overview so you can launch your campaigns with peace of mind. In the QA & Overview step of the creation flow, you'll find a summary of the main settings where you'll see at a glance the different configurations of your campaign: subtest/page/experience to make sure you haven't forgotten any information before launching it.
We added more information and lightened the interface a bit. In particular, we added a link to the documentation in the header
We added a shortcut to copy your code whether in the code modals (Element JS, Variation CSS, Variation JS, Campaign JS) or in the "Custom Trigger" of the widgets. The shortcut changes when clicked. It will save time as you won’t have to select all the code and then copy it.
A while back AB Tasty introduced "deferred campaigns", we have recently improved this feature. Now that it's optimized, we decided to defer all new campaigns by default. You can modify this in step 6 of the campaign creation flow. Read more about deferred campaigns in this article.