Among the many ways you can identify and exploit customer behavior in AB Tasty, some users may confuse the content interest criterion with the pages visited. Both tools are based on customer behavior, but each of these criteria coexists because they serve very different purposes. In addition, one relies on AI and the other on customer behavior during a session.
The first, "Content interest segmentation criterion", helps you establish a segmentation for users who share a common interest and enables you to deeply personalize their experience based on that affinity and ultimately improve the KPIs that matter most to your business, such as increasing average order value, engagement level, conversation rate, and more.
👉 This segmentation trait enables you to split your audience into different user clusters that share common characteristics over time.
The second, "Visited pages trigger", will allow you to trigger specific, contextual messages that address a specific, one-time need a user might have during a session related to challenges they might encounter to keep the experience enjoyable.
👉 This trigger criterion will allow you to trigger your campaign based on a specific and unpredictable behavior on the site.
Content interest segment criterion (AI approach)
The Content interest segment criterion is based on your visitors' appeal for a specific category on your website: it could be a universe, a specific line of products, an article topic, etc. regarding your business and different categories (for example "outdoor", "toys", "skirts", “international news”, “rock & roll music” etc.).
Our AI relies on the keywords used in the title tags of your website and auto-analyzes and re-adapts the number of page views needed to decide that there is a real interest in a particular keyword.
If you are curious about how it works and how to use it, you can check the product documentation
Let's consider a situation in which you could leverage the Content interest segmentation criterion.
Say you are a toy retailer with an e-commerce site. The pandemic has broken out and you know that interest in board games is about to skyrocket. To turn curious into actual buyers, you've decided to run a pop-in message offering a free board game with the purchase of three board games.
Simple as pie.
In the targeting stage of your campaign, in the “Who will see the campaign” section, you will need to create a new segment using the “content interest” criterion. You’ll find this criterion in the psychographic category of the segment builder. The use of this criterion is very simple: through auto-completion from 3 characters, AB Tasty will suggest the keywords it has already identified on your website. Choose the one you prefer, and AB Tasty will tell you how many pages need to be visited to be considered as
Then, in your variation, create your message using one of our many tools.
Here is an example of what you could do.
Of course, this is just an example. But you could have gone much further and added a banner or a countdown to the discount to create a sense of urgency and drive conversion.
Visited pages trigger
The Visited pages trigger, on the other hand, should be used for more specific and occasional use cases.
One of the most relevant use cases would be to reassure the user if they seem lost or confused. For example, let's say that if a user has visited the FAQ page or the comments page a specific number of times in a single session, you can use the Visited pages trigger to send them a pop-in message sharing the brand's commitments once again (money-back guarantee, free returns, etc.) or any other accreditation likely to reassure your visitor.
In this case, in order to comfort your worried visitor, simply configure the "Visited pages trigger" in the targeting step of your campaign by taking the URL of your FAQ page or your review page and by defining the number of times the page needs to be viewed before a message is pushed.
It’s all in your hands now,
Leverage these two ways of using your customer behavior knowledge to easily create impactful campaigns and communicate the right message at the right time, and most, importantly based on your customer’s interest or needs.