The Virtual Assistant is a module that aims to guide you towards the type of campaign best suited to your needs. It includes several questions regarding your expectations, the type of message/version you want to create, the segment you want to target, and so on.
It is important to select the right type of campaign for the following reasons:
- Reports differ according to the type of campaign, since their purpose is to meet the user's expectations. Therefore, to be more likely to analyze your campaign properly, you need to choose the right type of campaign beforehand.
- Regarding campaign duplication, the AB Tasty matrix provides actions that are specific to the type of campaign you chose: for example, transforming a winning variation into a temporary patch or transforming an AB test into a multipage one. Therefore, choosing the right type of campaign beforehand will help you optimize your website over the long term.
The final screen of the Virtual Assistant displays a recommendation on the type of campaign you should create, with a definition, a tip and a link to the documentation.
⭐ Good to know
From the final screen, we recommend clicking the dedicated helper to open it in the right panel (Need help?). You can also click the Create button to open the Main information step of your newly created campaign. This way, it will serve as a reference during the configuration process of your campaign. The tips provided in these helpers will be very helpful to configure your campaign properly.
Here are the various helpers available, each matching a type of campaign:
Need additional information?
Submit your request at firstname.lastname@example.org
Always happy to help!