FAQ about prioritization

General use

What are the types of campaigns I can prioritize?
You can prioritize any kind of personalization campaign: simple personalizations, multipage personalizations, multi-experience personalizations, whatever the set-up you’ve chosen (with a redirection option, with regular intervals targeting verification and so on).

What about cookie affectation? 

When a visitor already has a personalization cookie in their browser, they will continue to see the same campaign (if they still meet the campaign targeting: segment and trigger). If the campaign is not the highest in the prioritization rule, the visitor should see the highest one instead. In this case, and for consistency purposes, the prioritization rule won’t apply and the visitor will continue to see the previous campaign.

What about campaigns using the regular intervals targeting verification?

Campaigns using the regular intervals targeting verification shouldn’t be prioritized. Actually, with this option, the tag will check targeting continuously during the user’s visit, to make sure the targeting conditions aren’t met after the page is loaded. Meanwhile, some other campaigns can be triggered before, and thus will be seen before.

What about the redirection option?

Campaigns using the redirection option should be highly prioritized compared to others, to avoid a potential flickering effect. The faster the tag sends the visitor to the redirect page, the better it is for the user’s experience.

What about multipage personalizations?

The objective of a multipage personalization is to offer a customised user journey. If a visitor meets the targeting conditions of the first page of the experience, they should be able to see the other pages' messages. In this case, triggering one page of a multipage personalization means that this campaign will be prioritized and triggered automatically to the visitor on all pages, even if this campaign doesn’t have the highest priority on another page. 

What about multi-experience personalizations?

This type of campaign directly embeds a prioritization rule but can also be prioritized. Instead of checking the targeting conditions just once, the tag checks the targeting conditions for all experiences, with the same rules as a standard campaign. 

What about paused campaigns?

Paused campaigns are not considered by the prioritization rule and tag.

How to totally pause the prioritization rule?

You can either pause all the campaigns which are prioritized (in the right-hand section of the screen) or remove all campaigns from this section. In this case, you will have to save and publish before leaving the page. 

Identifying conflicts

When is there a risk of conflict between one or more campaign(s) ?
Several personalizations can be running at the same time on your website, and sometimes, they display content/messages to the same visitors on the same pages. In this case, the situation may be disturbing because it affects the audience’s browsing experience.
Therefore, you can orchestrate the display of your campaigns according to your needs. Ask yourself “Which campaign is the most important for my users ?”.
Keep in mind that it is not mandatory: you can always display two messages at the same time.

How to identify conflicts in my campaigns?
You can use the by campaigns (1) or by segment & page (2) filters to display all the campaigns targeting the same segment & pages as the selected campaign (1), or all the campaigns targeting the same segment and/or pages (2), on the left of the screen. 

How does the by campaign filter work? 

When you use the campaign filter, AB Tasty checks the segment and saved Pages of the reference campaign targeting. Then, AB Tasty will display all other campaigns that share the same targeting configuration: 

• The same segment OR all visitors (because this segment contains all other segments)
  AND
• The same saved Page(s) OR the “all pages” option (because this option contains all the saved Pages)

In which case can’t AB Tasty identify campaign conflicts?

When you use the campaign filter, AB Tasty checks the segment and saved Pages of the reference campaign targeting. In this case, AB Tasty won’t be able to do match campaigns: 

• If the page targeting is built on something else than a saved Page: for instance custom url(s), code, id/ class/ element. 

To be checked, a campaign must have at least 1 saved Page included in the Where section of the targeting. Otherwise campaigns won’t appear in the result list.

Configuring a prioritization rule

How many Priority levels can I create?

You can create 10 priority levels maximum. The first 2 priority levels must include at least 1 campaign each, otherwise you won’t be able to save and publish the prioritization rule. Other priority levels can remain empty.

How many campaigns can I prioritize?

The maximum number of campaigns per priority level is 12. As you can create 10 priority levels maximum, you can prioritize 120 campaigns per account maximum.

How many campaigns can I include in each priority level?

The maximum number of campaigns per priority level is 12. 

If a visitor sees a campaign from priority 1, will they see the other priority 1 campaigns?

Potentially yes, if they meet the targeting conditions of the second campaign too.
When you prioritize 2 campaigns within the same priority level, it means that: 

• These 2 campaigns do not target the same page, so a conflict is impossible
  and/or
• These 2 campaigns target totally different segments, so there is no risk of a visitor matching both segments (e.g.: mobile and tablet)
  and/ or
• You have estimated that if these 2 campaigns are displayed at the same time (on the page, on the same session), it’s not a problem for your users’ experience.

How does the tag work with the prioritization rule? 

For every single page visited by the visitor, the tag checks, in this order:

1. The campaigns that target the page.
2. Among this shorter list, the campaigns that are not part of the prioritization rule. Then, it checks if the visitor meets the segment and the trigger conditions. If this is the case, the tag displays these campaigns, if it is not, the tag doesn’t display them.
3. The campaigns that are part of the prioritization rule, with a priority 1 level:
   If the user meets the targeting conditions (segment and trigger) of one or several campaigns, they will only see these campaigns for this specific page.
   If the user doesn’t meet the targeting conditions (segment and trigger) of at least one campaign of the priority level 1, they won’t see these campaigns and will be tested on the priority 2 level campaigns.
4. The campaigns that are part of the prioritization rule, with a priority 2 level,
   etc.

What happens when I click the Save and publish CTA?

By clicking the Save and publish CTA, you will:

• Visually freeze your configuration
• AND publish the prioritization rule on production. Only active campaigns (live and live in QA) will be considered in the prioritization rule and in the tag. This means that your Prioritization rule is now LIVE.

Can I save the prioritization rule without publishing?

No, you cannot save a new configuration of your prioritization rule without publishing it. The main reason is that you need to see, at any given time, the current and released configuration, so saving something which is not in production will erase the possibility of knowing what is running exactly.

To find out when your prioritization rule was last updated, hover over the Save and publish CTA.

Need additional information?

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Always happy to help!