AB Tasty New Releases
🔝 Prioritization of personalization:
As you scale the personalized experiences being delivered to exceed your users expectations, it becomes frighteningly easy to introduce friction and an unpleasant experience unintentionally. Imagine you or someone on the team creates one personalized experience for VIP users and another for users located in New York. This is where the unintentional consequences come into play as you think about what experience a VIP user living in New York receives? The new personalization prioritization feature not only helps you identify when conflicts exist but also makes it easy to drag and drop your campaigns into a priority order.
Want to know more about it?
- 👉 Prioritization - Creating and publishing your prioritization rule
- 👉 Prioritization - Identifying conflicts between your campaigns
- 👉 Prioritizing personalization campaigns
- 🌟 Prioritization lets you keep on top of personalizations to optimize your user experience
- FAQ about prioritization
🙋♀️ Discover Ally, your virtual assistant
Have you ever felt lost? Not knowing what kind of campaign you should create? Maybe you are just curious about what you can do with AB Tasty, and are open to new opportunities. Or maybe you want to spend your time with your CSM on strategic topics while gaining more self-service autonomy within the platform.
Whatever your reason, we are happy to introduce Ally, the Virtual Assistant who will help you decide the right campaign based on your goals & objectives.
This assistant can be accessed by hovering over the CREATE button on the dashboard.
Want to know more about it?
👉 Consult the product documentation
📈 New reporting +Real time data
As you already know, AB Tasty enables a strong culture of experimentation. We already provide you with powerful tools to run many experiments that will lead you to build the best user experience.
The success of your experiments doesn't stop at building and launching your campaigns. Giving you the means to extract useful and clear information in real time, which you can share with your teams and use to optimize the experience and validate the investments being made is as important as the ability to create the campaign.
That's why we've decided to further improve the readability of our reports and give you access to your data in real time.
We're thrilled to announce the launch of the New Reporting. It includes a new feature called Realtime Report and a readability update, which aims to make campaign tracking and decision making easier. We've also added a readiness tracker that lets you know when a campaign reaches statistical significance and user count.
Want to know more about it?
New Reporting UI : Enhanced access to KPIs, Readability and Decision process based on campaign performances.
- 👉Consult the user Documentation
Readiness : New monitoring insights, it gives a “KPIs are statistically OK” status to a running campaign => Users can start making decisions out of the report stats.
- 👉Consult the user Documentation
Realtime report : Make sure a campaign works well just after setting it live.
- 👉Consult the User Documentation
📍 New layout option for simple popin modals:
Always simplifying your experience on AB Tasty we have added a new layout option for pop-in widgets (e.g. simple, image and video). Users can now select the positioning of the pop-in on the screen. Previously bound to one position (centre of the screen), they can now easily configure the position within the widgets' layout tab by selecting the wanted position out of 9 options in a new 3x3 grid.
Full list of widgets (with version) supporting the pop-in positioning:
- NPS: 1.2 +
- Social Proof 1.3 +
- Countdown: 3.2 +
- Simple Pop-in: 1.2 +
- Image Pop-in: 1.2 +
- Video Pop-in: 1.3 +
- Iframe: 1.6 +
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