AB Tasty October 21 Release Notes 🎃

AB Tasty New Releases

🩹 Patches

Introducing Patches, the new feature that allows you to put tests and corrections into play quickly. Don't wait for your teams to get through their backlog of tasks to implement a winning test or an important correction - cut the time between campaigns and increase conversions by activating a Patch in just 4-steps. 

Use the 'Create' button to start a new patch, or duplicate the A/B or Multipage test you want to activate for all your visitors. Once your new features and/or corrections are ready to be shipped by your teams, easily find your Patches among other campaigns and deactivate them. 

Want to know more about it? 

👉 Consult the Patches documentation

 

💡Before & After widget :

Do you want to showcase a new version of a product or allow your customer to easily compare 2 products? Or maybe you're looking for a fun way to unveil a coupon on your website? 

Well, for all these use cases, you will love the new Before & After widget. 

Like for all our awesome widgets, you'll be able to create in minutes pop-ins or embedded images that include an interactive slider, allowing your users to drag the slider to compare two images.

Want to know more about it?

• 👉Consult the Before and After documentation

🎉 Celebrate widget & Snow effect

Here comes the most festive time of the year!  From fall to Halloween, Thanksgiving, Hanukkah, Christmas, New Year's Eve... so many opportunities to celebrate and get your customers into the holiday spirit!

We've improved 2 widgets that were already popular with our users: the celebration hat (formerly Christmas hat) and the snow effect. You can now modify settings such as size, or layout for the celebration hat, and animation speed, direction, and more for the snow effect; but most importantly, you'll now be able to choose from our icon library or upload your own icon! 

Want to know more about it? 

👉 Consult the Celebration hat documentation

👉 Consult the Snow Effect Documentation

🤩Page Interest criteria

We’ve bolstered our segmentation features to help you better convert your consumers based on their preferences. Following the AI-powered segment Content interest and the trigger Visited pages, now you can reach consumers who have shown interest in certain products or services by segmenting by pages viewed (recent, or past) on the website. 

Want to know more about it? 

👉 Consult the Page Interest Criteria documentation 

🗑️ Transaction goal delete option

AB Tasty users can set up as many transaction goals as needed to fully track and analyze the impact of their experimentation or personalization campaign on their business and calculate the ROI. But over time, users may have multiplied transaction goals that are no longer relevant, which creates difficulties in finding the right goal when building a campaign. 

In order to allow our users to clean up unused goals themselves, have a clean interface, save time, and make it easier to find the right goal, we added a transaction management tool in the campaign’s Goal Step.