🌸 AB Tasty March 2022 Release Notes 🌸

Filtered view and exclusion filters

Deep-dive into customer trends and campaign success.

Better understand your campaign success by analyzing customer behavior in more depth with the new filter view for our analytics.

The filtered view helps you identify trends and opportunities that you might otherwise have missed by comparing variation performance through different lenses. 

For example, while one variation may be a clear winner overall, by filtering you may see that one variation performs better on mobile, and the other on desktop. Once you’ve identified this, you can duplicate your experimentation campaign and create two personalizations that will ensure you haven’t missed any opportunities to convert. 

Campaign variations can also be compared by geolocation, browsers, new users versus returning users, etc. allowing you to better understand why a variation won or lost. When variation performance is close to the original, help decide between the two by looking at priority regions, or which one works best with loyal customers.

The filter update also comes with the ability to exclude.

The filters can also be used to exclude data from your campaign report. To do this, simply select the "red dot option" from the filters menu and select the days, countries or other factors you wish to exclude from your campaign. 

​​​​This exclusion feature will allow you to easily exclude anomalies in your  campaign report - you won't need to delete the data from your campaign, pause it and restart it to have solid data to make decisions. You can just remove the days, or the country concerned by the problem for example.

Want to know more about it? 

👉 Consult the Filters and exclusions in report documentation

 

Countdown Widget update

Style your countdowns! 

​​​​​​​​In order to adapt your countdowns to the specifics of your website, bring better readability, you can now decide to display your countdown elements on one or more lines.

Want to know more about it? 

👉 Consult the Countdown widget documentation

Social Sharing Widget update

Let’s get social!

To better engage with your customers on the platforms they use, we have added Telegram to the list of social networks in the social sharing widget.

Want to know more about it? 

👉 Consult the Social sharing widget documentation

 

Snow Effect Widget update 

Control the weather 

Whether it's a 20-second animation or minutes of snowflake storms, you can now adjust how long the snowflake animation appears on your site!

Want to know more about it? 

👉 Consult the Snow effect widget documentation