🐇 AB Tasty April 2022 Release Notes 🐇

New Mixpanel Integration

Target your analytics-driven cohorts

This new integration brings your analytics-driven audiences from Mixpanel into the AB Tasty segment builder for even more relevant campaigns. Mixpanel’s product analytics tool enables you to capture data on how users interact with your digital platforms. Within Mixpanel, you can build dynamic cohorts that share characteristics, experiences or behaviors: for example, build audiences based on purchase funnel stage, or customer lifecycle behavior.

Target your Mixpanel cohorts with experiments and personalizations, and go even more granular by combining them with AB Tasty criteria, such as Engagement Level, for an even more powerful targeting. For instance, in Mixpanel, create a cohort of users who have not purchased within the last 30 days but continue to be active within your email campaigns. Combine this with AB Tasty’s device and location targeting, and run a multi-page test with a coupon banner to identify where in the purchase funnel works best to finally convert them.

How these users respond to the tests can then be fed right back into Mixpanel using our existing integration that pushes campaign data from AB Tasty to Mixpanel.

Want to know more about it? 

👉 Check out the how to target Mixpanel cohorts documentation

👉 Check out the how to send campaign data to Mixpanel documentation

Coming Soon: Google Analytics 4 Integration

Activate GA4 Audiences with AB Tasty campaigns

Google recently announced the replacement of Universal Analytics (July of next year for those who missed it!), and now is the time to start actioning your GA4 strategy. Coming your way soon, you’ll be able to target your experimentation and personalization campaigns to audiences built in GA4, and drive higher engagement with your campaigns.  

With GA4 you can build segments by combining dimensions, metrics, and events, or leverage their templated and fully configured audiences. Build your audiences based on session, age, gender, purchase history, device, and more, or use ready-made audiences such as Recently Active Users. You can then import them into AB Tasty and target your campaigns using our Segment builder. Mix your Google Audiences with our audience criteria and our AI-powered segments. 

When building your journey strategy, remember that audiences created in GA4 can be leveraged in AB Tasty and also in Google Adwords. Here’s a sneak peek of what it will look like:

Want to be an Early Adopter? 👉  Contact us! [e-mail] 
This new integration is a first step, and will be followed shortly by a native integration for pushing campaign data into GA4.

Updates to our reporting

Date filter improvement

We’re constantly working to make it easier for you to measure the success of your campaigns and optimize where it matters. We’ve made filtering by date with data updates easier: now, if you want to apply a date filter you’ll immediately see what days have campaign data and be able to filter on those directly.