Tealium AudienceStream

Tealium & AB tasty

 

Tealium AudienceStream is a Customer Data Platform (CDP) that enables you to qualify the users who visit a website to create audience segments.

Tealium AudienceStream enables you to create visitor badges to generate your custom segments.

 

A badge (or attribute) is a category of visitors who all match specific criteria and carry out specific actions on the website. One visitor can have several badges and these can evolve as a function of their behavior on the website.

A segment can be made up of several badges, as well as other triggers such as the duration of a session on the website.

 

Once Tealium AudienceStream is integrated into the platform, AB Tasty collects the segments created in Tealium AudienceStream to offer advanced campaign targeting (personalization preferences).

You may then configure your segments and badges to create custom segments in AB Tasty.

The AB Tasty tag detects and reads the localstorage of the visitor’s browser to determine whether they match the segmentation target. To do this, the tag reads the key according to the following template: tealium_va_accountname_profile.

 

For further information, refer to the targeting guide about partner segments.

 

Integration

 

To use Tealium AudienceStream, you need to connect the CDP to AB Tasty for our platform to be able to recover its data.

 

To do this, follow the steps below:

  1. From the dashboard, clickIntegration_Guide_CDP_CRM_Tools_01.jpg, then click Settings.
  2. Click Integrations, then select DMP & CRM Onboarding Tools.
  3. Scroll down and click the ON button to enable the CDP.
  4. In the Account name field, enter your Tealium Audience stream account.
  5. In the Profile field, enter the profile you want to connect with.

Integration_Guide_CDP_CRM_Tools_02.png

 

⭐️ Tip(s): Enter the account name and profile you want to use to connect to your Tealium AudienceStream account.

 

Configuration

 

To use Tealium AudienceStream, you need to configure the CDP during step 3 of the campaign configuration process known as targeting.

 

To do this, in the Who will see the test/subtest/scenario section, add the Tealium AudienceStream segmentation criterion. This way, campaign visibility will be limited to visitors who meet, or do not meet, the selected segments (depending on whether you choose to exclude or include these segments).

Integration_Guide_CDP_CRM_Tools_03.png

 

Accessing the Segmentation Criterion

 

To access the targeting criterion, follow the steps of one of the procedures below:

 

  1. In the Targeting step of your campaign, click Who will see the test/subtest/scenario.
  2. Select Create new segment from the drop-down list.
    A screen appears.

    OR

  3. In the Audience Manager, click New segment > From blank.
  4. Click the Data hub category.
  5. Drag the Tealium AudienceStream criterion and drop it into the middle section.

 

Heads up
If you have not already integrated Tealium AudienceStream into the AB Tasty settings, the CDP will not appear in the list of segmentation criteria.

 

Implementation

 

You need to have defined your target pages beforehand.

To configure the Tealium AudienceStream criterion, follow the steps below:

  1. Select a segment from the first drop-down list: Audience or Badge.
  2. Choose the Audience or the Badge you want to use from the drop-down list.
  3. Save your targeting.

You can add as many badges and audiences as you like. The more criteria you add, the more specific your audience will be.

To add a badge or an audience, follow the steps below:

  1. Click Add value.
  2. Select the AND operator from the first drop-down list if you want the segment to strictly match the selected criteria.
    Select the OR operator if you want the segment to match just one of the criteria.
  3. Select a segment from the second drop-down list: Audience or Badge.
  4. Choose the Audience or the Badge you want to use from the last drop-down list.
  5. Save your targeting.

For further information, refer to the Targeting guide

 

If you do not wish to use the drop-down list, enter the name of the segment in the search bar above it.

⭐️ Tip(s): If you do not wish to use the drop-down list, enter the name of the segment in the search bar above it.

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