Mixpanel is a mobile and web analytics platform, which supports businesses in studying consumer behavior. You can find their getting started guide here.




If you use Mixpanel, you can link it with an ABTasty campaign by opening the Advanced options step of your campaign’s settings.


If you want to enable Mixpanel integration on every new campaign by default, simply access your account’s Integration settings in Settings > Integrations > Web Analytics tools. Then toggle it ON.



Integration check


Good to Know 💡
This integration relies on the presence of the Mixpanel SDK in the webpage's global scope. You can make sure this is the case by running window.mixpanel in your developer tool console. If it isn’t undefined, the integration can work.


To test this integration, please open Mixpanel Live View interface in the Data Management menu.



Browse any page of your website on which an ABTasty campaign is running. You will soon appear in the list of events. 


If the integration is working, you’ll see an Event that contains an AB Tasty property. This property’s value contains the ABTasty campaign and variation’s ID.


Mixpanel & AB tasty


Once you have data flowing from ABTasty to Mixpanel, you can filter your Mixpanel reports on ABTasty campaigns and variations.


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