TARGETING
Triggers
- Targeting a specific operating system (OS) or a specific device
- 👉 Visited pages
- 👉 Defining a trigger (How section)
- 👉 Screen size
- 👉 Source & source type
Target pages
- 👉Using the code-based option
- 👉 Defining Target Pages (Where section)
- 👉 Using URL operators
- 👉 ID/Class/Element option
- Defining campaign targeting
Segments
- Segment criteria vs. Triggers
- Defining your trigger
- Defining your segment
- 👉 Page interest
- 🌟 The difference between the Content Interest criterion and the Visited Pages trigger and when to use them