Criteria
- Quick overview - Purchase Frequency
- Quick overview - Last Purchase
- Quick overview - Content interest
- Quick overview - DMP
- Quick overview - Visitor attributes
- Quick overview - Engagement level
- Quick overview - Campaign Exposure
- Quick overview - Day(s) Since First Session
- Quick overview - Day(s) Since Last Session
- Quick overview - Number of sessions
- Quick overview - Action tracking
- Quick overview - New/returning visitors
- Quick overview - Cookie
- Content interest segment criterion
- Engagement level segment criterion
- IP address trigger
- Data layer trigger
- Device trigger
- E-commerce trigger
- Last purchase segmentation criterion
- Purchase frequency segment criterion
- Target a test according to the presence of a specific CSS class or ID
- Traffic source trigger
- DMP segmentation criterion